THE HAT
These aren’t hats, they're symbols.
You don’t wear this to make noise.
You wear it because you’ve earned it. You show up, even when it feels impossible.
Structured, durable, and made to last, because fatherhood isn’t seasonal or part-time.
THE HOODIE
This is armor.
For fathers who are tired but steady, worn down but unbroken. It’s for the men rebuilding themselves while raising someone else at the same time.
Fatherhood will test you.
This hoodie isn’t here to comfort you through quitting—it’s here to stay with you while you push through.
Thick, durable, and intentionally made.
You have your family's back, let us have yours.
THE CREWNECK
For fathers who carry weight—responsibility, pressure, expectations—and don’t put it down.
It’s for early mornings, late nights, and everything in between.
This piece doesn’t pretend the work is easy.
It respects that you do it anyway.
Heavyweight, clean, and built to hold its shape—just like the standard you hold yourself to.
"I couldn't find apparel that took fatherhood as seriously as it deserves.
I started FOREFATHERHOOD so we could wear our fatherhood pride like we'd wear our favourite team's jersey.